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688 N Milwaukee Ave Suite 201
Chicago, IL


good hYOUman

Brett Novek started good hYOUman in August of 2011 in memory of his dad, David Novek. He was very close with his father and wanted to do something to keep his memory alive forever. Brett started by his journey screen-printing basic t-shirts in his bathroom at home. good hYOUman combines true inspirational stories with innovative fabrics, unique messages, and great fits. The brand is centered around the idea that 'EVERYONE HAS A STORY,' and encourages its loyal followers to submit inspirational stories to a special mailbox : Each season they choose one story to be featured on the back of all of their hangtags. good hYOUman is sold worldwide, and also executes multiple good collaborations per year, partnering with influencers and non-profit organizations to tell impactful stories and raise awareness and money to do good for the community. 

@goodhyouman #goodhyouman #beagoodhyouman